What People Say

Caroline BabikianBelle Property

The time I invest in my thoughts and planning will translate into my performance and help me make productive decisions. (Paul called it Incubation). Remember that just being active will never improve my performance.

What I will Apply
Pre-planning, forward thinking and creating a daily/weekly/monthly agenda is my plan which will bring control to the stress of my environment. I understand that although the environment can influence my behavior, I have the control to create my own environment which will reflect on others in my team.

Paul G LewidShell FORCE Franchise Manager – Shell Australia

“The theme we wished to pursue was customer service and in particular how our Franchisees could

improve their profitability at the same time as they improved customer service. The ‘Performance

Empowerment Programme’ helped to get this message across successfully.”


Grace SedgwickGeneral Manager - DS Air Conditioning

We want to thank you for having us at your seminar “you can change your DNA”. The simulation experience was fantastic! By far the best seminar myself and my team have ever been to! The DNA game really challenged us in ways we have not been challenged before. We left with practical learnings we can apply to our business and also personal life. We all gained great insights personally and professionally. The feedback has been unanimous and so positive, we really appreciate all the teachings you have given us at DS Air. Forever grateful.

Lynn DanielTraining Manager – Janssen-Cilag

The group was highly motivated after the session. You challenged their current way of thinking and pushed their boundaries in a very positive an fun way.

Walter BugnoPast President – Campbell’s Arnott’s Asia Pacific

“15 years ago Paul introduced me to the concept that there is more to leadership and driving

performance than just financials, processes & systems, that it was about culture, soul, love, heart & passion. Since then, every company that I’ve worked at I’ve adopted the philosophy of putting people first, of motivating with the heart, about leading with the heart rather than the head, and giving people the freedom to achieve their innermost desires, and it’s worked! It has made us successful”

John StewartPast CEO – Ferrier Hodgson

“The whole concept of the DNA Simulation worked for us.”

Cheryl WannellGeneral Manager – Val Morgan Cinema Advertising

You are the first facilitator to use games such as ‘Back To The Future’ and ‘The Gatekeepers’ to express and really drive home the message on the necessity to plan effectively, and the value in understanding staff and co-manager’s behaviour profiles. I had my initial hesitations on this type of process, but I am now a true believer in this being a great way to demonstrate and see the results a company can achieve.

Graham AllenManaging Director – The Pluim Group of Companies

“The program you facilitated for us was outstanding. It helped each of my team members to, not only see themselves in a positive light, but helped to create superior strategies for the future.”

Neil Edwards Zone Sales Manager Westpac Financial Services

The sailing activity was well coordinated and professional. The feedback from my Management team

can be summed up as “Fantastic, Great, Excellent. The best conference I have

attended”. It was a great day which exceeded my expectations and showed my team that goals,

Communication and teamwork are essential.”


Lew Campbell-SmithMarketing Manager – Clarion Australia

“Your programme exceeded our expectations as well as gained the team’s commitment to reinforce the

proven principles once again in their professional sales careers.”


David ThompsonManaging Director Australia/New Zealand – IXOS Software Australia

your coaching and facilitation has played a significant role here at IXOS.” “Whether delivering a strategic event at a conference or running a sales meeting, the personal and professional attention you contribute is outstanding.

Prue FosterEducation Manager – Club Management Development Australia

“Very positive – promoted a sense of self worth” “10 out of 10 to Paul” “Outstanding” “Fantastic…

best presenter I’ve heard” “Excellent facilitator – got the room thinking and people participating”

Nick DuchatelBelle Property

The biggest take away for me has been how much impact knowing more information, communication and planning how not only on myself but also a team environment. The session we had last week , where we dived in and had limited time to make sense of what we were doing lead us in to a disarray and making decisions based on emotion and not facts. This can almost relate to gambling and hoping for the best. We are the number one team in the network and we owe it to ourselves, each other and our clients to put thought in to our daily tasks so that be more effective and efficient. Things will only get easier not harder and you will be surprised on we can all achieve.

Colin Bold Distribution Business development Manager – Colonial State Bank

“I have received excellent feedback and comment from franchisees who participated in the Group

Simulation. The use of this activity met our corporate objective of building team work amongst



Ken WrightGeneral Manager – Westpac Banking Corporation

“I recently attended with my team of Regional Managers, the seminar ‘Life, Living or Losing’

conducted by Paul. This seminar was more of a working session and very valuable to me and my team.

Paul pulled together key concepts for success and related them in a way that worked for sales

people and also sales team leaders.”

Dani BeecraftBelle Property

Communication is key
To have sound knowledge of information
“Seek first to understand, then to be understood”
How can I provide the best service e and information to clients
Be more conscious about the environment
Take a step back and be more present
Education and knowledge
Understanding the bigger picture
To improve forward thinking
Understand at the beginning so it doesn’t impact the rest
Don’t buckle under pressure or stress
Think outside the box for solutions
Seek further knowledge from others
What I will Apply
To slow down and see what information I have provided to me
Think about other solutions

Christine M Donnelly Clemenger

“I wanted to reward my team as well as stimulate them. Your indoor and outdoor facilitation

certainly lifted the awareness of my team’s need to communicate and solve problems together to a

new level.”


M A RogersManaging Director REKO Pty Ltd

“Paul and his staff have been involved in many different forms of sales and management training and

motivation. Many times he has been successful in motivating disinterested staff members into

becoming high achievers in their respective fields.”


Phil DyerDirector - Project Station Pty Ltd

Members of the Project Station team recently attended one of Paul Hannan’s DNA Simulation sessions and I would like to say a huge thank you for the day. Having previously attending other various business simulations, we were pleasantly surprised by how well the day was run and how beneficial the key learning’s were. The DNA game hallenged us in both business and personal aspects, and was a really enjoyable experience. The whole team really enjoyed themselves and we are already seeing the benefits of attending the day. Thanks again to Paul.

I wanted to take this opportunity to share my personal and professional experience with my attendance and participation in the DNA business simulation program. I participated in a session last week and was placed on an open table with attendees that I had not met before which made the exercise very interesting in terms of personal and team dynamics.

Hans Sarlemyn JP ACCM FCIAGeneral Manager – Western Suburbs Leagues Club

“Paul’s presentation and conduct of the team building exercise was extremely professional and the

staff found Paul and his training highly motivational. The Club’s staff enjoyed the training workshops and gained a

great deal from them.”


David TarentoNSW State Manager – Comalco

“We are planning our third and fourth courses. That really says it all”


J J Tully General Manager – Retail – Fujitsu

“Often with highly motivated people, it is difficult to find programs that will stretch

participants as well as educate them. You delivered a program that did both of these things

exceedingly well.”


Martin WardManaging Director – Selleys

“The DNA Simulation was the critical starting point… We developed our own dominant thought… and that was the key to Selley’s success and once everybody was onboard with the dominant thought process, the rest was relatively easy as everyone knew where we were going.

James TreloarGeneral Manager - Human Resources - VenuesLive

Thank you for the opportunity to participate in your recent You Can Change Your DNA seminar at Stadium Australia. I was incredibly impressed with the powerful and unique nature of the DNA Simulation Learning Experience.
I have attended various personal and professional development programs over the years and not only is this program enjoyable, but it reflects the real life pressures that individuals and teams face in the working environment.

Mr Alistair FeehanGeneral Sales Manager – Val Morgan Cinema Advertising

“What can I say, we probably had the best conference to date, and the training session you held was

probably the best I have attended. ‘Soul Selling’ is just such a solid

concept and had so much practical application that it provided all of our people with, at a

minimum, a great insight into themselves. It also pointed us in the right direction in regard to

the management of the individuals for whom we are responsible. The feedback has been unanimous and

so positive that it would be remiss of me not to write and tell you how much the management

appreciated the day.”


Elliot RoperNational Manager Licensed Stores Goodyear Auto Service Centre

“Our expectations were not only met but exceeded. The quality, drive and empowerment of your team

was impressive and your keynote address on ‘Living Above The Line’ was judged by dealers as the high- light of the

entire conference.”

Steve JacksonNational Aftermarket Service manager – Volvo Truck Australia

“I was quite reserved about going ‘all the way’ with the team building events that you recommended,

but I am so glad that we did. The results were out- standing.”

I would like to say how amazing the DNA simulation lead by the Soul Genius of our time, Paul Hannan, has been for our business. Paul personally has this uncanny ability to lead us to find the drive within our soul, and not through hard work but by looking within, and finding a way to follow our passions. Now with the addition of the DNA Simulation, Paul has elevated to new levels, using some the original Brian Tracey and Napoleon Hill classic beliefs; but with an element of fun, games and working together, to have a team understand each other, become one, and get the most out of not only the team, but also the product and business as a whole.

Peter CapindaleBelle Property

The main point for me was asking more questions. This was driven home when Paul said that we need to unlock the motivational drive of our clients. I took this to mean that we will be in a much better position to actually assist them at a deeper level than simply selling their property. Real Estate is the add on to what we do. We are really selling ourselves which I also realised relates to every aspect of our life. Seek to understand and strive to create a life through design and take the time to understand what’s actually going and do not let outside influences dictate your path.
What I will Apply
I am determined to focus on my daily plan and create a routine!!

Josh BryanBelle Property

The importance of exercise throughout the week What you feed your mind and tell yourself is incredibly important in fact it will define many aspects of how you go about life. Disc profiles are useful to understand team members and how they operate once you understand how someone else ticks you can work around this to better communicate with them and understand how they may operate, this might assist you in not taking things personally and also give guidance on how they may want to be treated Rushing into things without a plan is not a good idea. Give your best not your first. It all starts with communication: the key to operating effectively as a team
What I will Apply
I’m going to start getting up at 5am to do cardio next week
Ensuring I’m continually doing positive self-talk. Ensuring each day I’ve got a clear plan
At some stage I’m hoping to read everyone’s DISC profile

Mark CairneyFounder of the Cruising Yacht Club Australia

"Over the years Paul has had over a thousand written endorsements where people have taken the time

to explain how the message of You Can Change Your DNA has had an impact on their lives and their

organisations. The following are some highlights."

Bram Van Der Schaar General Manager – Sales Volvo Truck Australia

“We discussed the need to debrief and lock in on the dealers to own a number of our key outcomes.

You actually went into the field, and carried out extensive research so delivery would be truly

customised. The outcome was excellent and all our team thoroughly enjoyed and still refer to the

experience. You delivered as promised.”


Sam Issa“The DNA Simulation was the only training that we were able to carry on using for many years to come.”

“The DNA Simulation was the only training that we were able to carry on using for many years to come.”

Steven MulherinManaging Director – AIM Newspaper Group

“The techniques learnt via your seminar have since been implemented throughout my organization,

with extremely pleasing results. My staff particularly those involved with sales have shown

increased motivation and productivity, and their work ethic has improved significantly.”


K N NashDirector – Consolidated Constructions

“It is so easy to become blasé about our jobs, that we forget we can become either victims or

creators of our own destiny. It was fascinating to see 100% of the team agree to what we

need to do ‘as a team’ to ensure not only our security but a

more profitable bottom-line.

Gary A HarrisNational Project Co-ordinator – Telstra MobileNet

The development in the MobileNet Sales and Marketing

Management team exceeded all expectations. The

significance of the programme cannot be under-estimated.”


Kym LewisGeneral Manager Marketing – Goodyear Tyre & Rubber

“…you have exceeded my expectations, no simple task.” “The overall feedback has been absolutely

fantastic, and I am sure that it will have a lasting impact on our relationship with the dealers.

Your presentations on ‘Living Above The Line’ were highly rated by the group and the message was

well received by them.”


Melissa ArnottManager of Education and Business Services – Premiere Information Systems

“After attending ‘Soul Selling’ and reinforcing what I learnt through your CD’s, I can now join

together all the knowledge that I have about human nature and all that I have about business and

use them in my day to day life. With results too!”


Marilyn DavidBelle Property

I learnt that based on our surroundings, our emotions heavily influence our decisions. In a high stress and a minimal time frame environment, we are forced to make decisions under pressure. An example of this is real estate. It is a high-pressure environment, you are under the pump constantly with deadlines and you are required to make a call or decision on matters that you have not yet had much time to think about and this can sometimes work to our advantage because the result can work well, better than you thought they could. On some occasions rational decisions can backfire and require more work to rectify. When this happens, I like to take time, breath and destress to help with better decision making. I do this on the daily when I feel stressed.

Stuart GallardRegional General Manager – GEC Electrical Wholesale

“The theme of quality through Communication and teamwork was achieved absolutely, and through your

practical demonstrations has enabled each and every team member to believe in their ability to

achieve their goals both professionally and personally.”

Professor Denis Wakefield


On a beautiful summer’s day last year I attended a conference organized by Paul Hannan to help our medical school through a very difficult time as we underwent an amalgamation of three previously fiercely independent schools within the Faculty of Medicine at the University of New South Wales.

As the head of this newly formed school I approached this meeting with great trepidation. I was depending on Paul to bring us together so that we could start to function as a single consolidated unit and not three warring factions. It was thus with considerable dismay that Paul opened the meeting by telling us that he was going to talk about DNA, the reticular activating system (RAS) and our soul. I reflected to myself that this could not be happening. Here I was in a meeting of distinguished professors of medicine, physiology, anatomy and biochemistry being told by a business consultant that he was going to tell us all about subjects with which half the audience were world experts and the other half had probably taught these subjects for decades to medical students.

Fortunately it soon transpired that DNA was not the acronym for the genetic material in our chromosomes that is the stuff of life, but rather a Dominant Neurological Agenda, something much more relevant to the present circumstance. In fact after two days of our conference I thought our DNA had changed and certainly we left the meeting with a dominant neurological agenda and a new dominant thought that has continued to be one of the major driving forces that helped to unite our school.

This concept of “helping each other to teach and discover” now appears as our dominant neurological agenda, the footnote on all our official correspondence.

In contrast, the RAS or reticular activating system did stand for the anatomical structure in our brain, which was well known to all the scientists in the audience. However, Paul’s interpretation of the function of the reticular activating system was somewhat different to the classical teaching of the physiologists and anatomists.

The reticular activating system was central to Paul’s concept of the connectivity of our external world and its sensory input, our soul and our subsequent behavior. It is the channel through which all information flows and therefore plays a central role in his concept of “soul talk” and the role of the soul influencing our behaviors and attitudes.

This conference had a profound effect upon my colleagues and me. No one challenged Paul’s definitions of DNA, RAS or the soul but rather saw the deeper purposes of his system and accepted the concept that it is important to fill the soul with life affirming beliefs that could influence behavior and drive us to achieve greater collegiality and happiness. This profound concept serves as a driving force to help in the consolidation of our work and activities within our school and to make it a happier and more productive place in which to work.

I commend Paul Hannan to all those who are brave enough to challenge themselves and change their DNA.

PrincewaterhouseCoopers LLP – San Jose CA
To Whom It May Concern:


The San Jose office of PricewaterhouseCoopers engaged Paul Hannan to deliver his Simulation to approximately, one hundred of our assurance partners and managers. The event was an outstanding success and we attribute this to the following factors.

Firstly Paul approached the assignment by diligently investing time upfront to fully understand the unique dynamics of our office, the strategic challenges we were wanting to address on the day and the broad cultural representation that is a characteristic of our office. Secondly Paul took these strategic areas and customized his delivery to ensure our issues were addressed seamlessly throughout the day.


Thirdly, but most importantly, Paul passionately believes in what he says, and his delivery was inspirational, relevant and provided the catalyst for personal and corporate change.


Our people found the Simulation fun, stimulating and personally challenging and we are enjoying a number of tangible benefits from participating in Paul’s simulation.


Yours truly,
Rod Dring – Principal Assurance

Companies that have experienced Paul Hannan conferences and customized In House Training & Seminars

AAP Communications

Accountancy Placements

Actrol Parts

Achievement Concepts

Advance Bank

Alexander & Alexander

Allnet Technology

AMCOR Fibre Packaging Australia

AMP Financial Services

Apple Australia

Applied Chemicals

Archer Hydraulics

Artes International Pty Ltd

Arthur Yates & Company

Artistcare Australia

Art Roller Coverings

ASKA Engineering

Associated Gaskets Pty Ltd

Australian Defence Industries

Australian Diagnostics Corporation

Australian Football League

Australian Pharmaceutical Industries Pty Ltd

Australian Ultra Polymers Pty Ltd

Avnet/EMG Australia

Basil VR Greatex Pty Ltd

Berger Motor Vehicle Refinishes

Betz Laboratories

Big W

Boots Australia Pty Ltd

Bridgestone Australia Ltd

Brissett Rollers

Budget Air Services

Cabra-Vale Ex-Active Servicemen’s Club

Campaign Palace (The)

Canon Australia

Canterbury-Bankstown League Club

Cartright Productions

Castle Computers

Cathay Pacific

Cecil E Mayo

Charles E Frost

Chubb Lock & Safe

City Ford


Clemenger Sydney Pty Ltd

Clinton’s Motors

CMDA- Club Management Development Association

Cobram-Barooga Sports Club

Colonial State Bank

Comalco Wunderlich Windows

Comcare Australia

Commonwealth Bank of Australia

Commonwealth Paper

Concord Repatriation Hospital

Consolidated Constructions

Convention & Incentive Services

Covermore Insurance

Credit Reference Association of Australia

Cumberland Newspapers

Dale Ford

Davidson Motors

Debden Diaries

Dee Why RSL Club

Department of Community Services

Diversey Australia

Dulux Australia


Environ Mechanical Services

Ferntree Corporation

First Training

Fischer Group (The)

Fleet Systems

Forty Winks

Freedom Furniture


Fury Ford



GE Capital IT Solutions

Goldcraft Embossing

Goodyear Tyre & Rubber

Harvey World Travel

Heidelberg Australia

Henen Advertising (Singapore)

Herron Todd White Valuers

Higgins Coatings Pty Ltd

Hillross Financial Services

Hornsby Mazda

Hoyts Corporation (The)

HTH Kitchens

Hunt & Hunt Solicitors

Hunt Musgrave & Peach Solicitors


ICI Autocolour

IGA – Independent Grocers Association

ISP Australasia

James Hardie Industries

Jirsch Sutherland Solicitors

Jobsupport Inc.

J Walter Thompson

Kimberley Clark Australia

Kingston Industries Pty Ltd

Klockner-Moeller Pty Ltd

Lanier Australia Pty Ltd

Laundry Systems

Legal & General Life of Australia Ltd


Letraset Australia

Lion Nathan

Lithographic Institute of Australia

Love Starches

Manly Pacific Hotel

Mark IV Audio

Merck Sharp & Dohme (Australia)

Merrill Lynch (Aust) Pty Ltd

Midpoint Security

Mitsubishi Australia

MLC Life

Moama Bowling Club

Monsanto Australia P/L

My Garment Company

Nashua Australia

National Arthritis Foundation

National Cleaners Association

Newmans Tours

News Limited

North Ryde RSL Club Limited

Nuance Australia Pty Ltd

O’Brien Engineering

Old Sydney Parkroyal

Olefines ICI Operations

OPSM Pty Ltd

Optus Communications

OR Cormack

Oxford Falls Grammar

Pacific Dunlop

Panthers World of Entertainment

Park Davis Pty Ltd

Parkroyal at Darling Harbour

Parramatta Travelodge

Penrith Rugby League Football Club Performance Coaching


Pharmacia & Upjohn

Pluim Group of Companies

Polarcup Australia

Polaroid Australia

Postel Institute

Potter Warburg Limited

Practical Employment Services

Pratt Group (The)

Premiere Information Systems

Price Waterhouse Coopers

Prime Sports Network (Asia/Pacific)

Proctor & Gamble Australia Pty Ltd

Professional Public Relations

Qantas Airways Ltd

Quintiles Australia Pty Ltd


Registered Clubs

Reko Australia Pty Ltd

Remington, Pitney , Bowes


Resource Company (The)


Roger David Stores Pty Ltd

Rohlig Australia Pty Ltd

Rover Scott Bonnar Ltd

Rumours Clothing Co.

Ryobi Australia

Sales Pursuit Pty Ltd

Sanofi Sythelabo

Samsung Australia

Shell Australia

Siemens Plessey

Simplot Australia Pty Ltd

Smorgan Consolidated Industries

Soanar Limited

Southern Pacific Hotels

Space Interior Products

Sportscraft Consolidated

Spring Valley Fruit Juices

State Bank of NSW

State Street

St. George Bank

Stone Consulting Group

Strang Patrick Stevedoring Pty Ltd

Stuart Toyota

Subaru Australia Pty Ltd

Sunbeam Victor


Sydney Crime Prevention

Sydney Water

Tarkett Australia Pty Ltd

Telecom MobileNet


The Leagues Club Association of NSW

The Westeners

Thomson Publications



Trilogy B Systems

TNT Australia

Touchstone Holdings

Toshiba Australia

Training Resource Company (The)

Trollope Silverwood & Beck


Val Morgan & Co. Australia Pty Ltd

Volvo Truck Australia Pty Ltd

Wang Australia Pty Ltd

Waterbed Discounters

Wellcome Australia

Wentworth Soccer Club

Western Suburbs Rugby League Club

Westpac Financial Services

Westgate Holdings Group Pty Ltd

Whiteway Signs

Windscreens O’Brien

Women in Management

Woolworths Limited

Young Presidents Organisation

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